Brand Profile: Live!

"Live!" is a niche magazine, providing both new and well-known Indie music to music lovers across the country. The magazine is a prime opportunity for young, less mainstream bands to promote themselves via advertising gigs, articles and interviews with them. Today's Indie sub-culture are always looking for new and upcoming bands to follow, this magazine is different to others, not only displaying well-known, iconic bands of the Indie genre, but also, influencing the reader to listen to smaller bands, resulting in an eclectic outcome. Each month, the magazine provides the latest news and reviews from gigs and new album releases from music of this particular genre. The unique, up and coming bands of the current climate appeal to a younger audience, however, displaying articles and releasing special editions on bands, such as "The Smiths" appeals to an older audience.