The typical reader of this Indie genre of magazine is a young, affluent, passionate, music lover as this magazine provides a deep insight into the lives and music careers of artists and bands. The target audience often enjoy seeing live bands and take a great interest into other aspects of life, such as fashion, influenced by bands in this magazine. You could find the average reader situated in "Rough Trade Record Store", dressed in stylish, youthful clothing, often wearing "Converse" or "Vans". All readers, both male and female show passion for music, not only listening and seeing live bands, but also playing instruments in bands themselves. The target age group is from 17-25, however music of this genre could appeal to anyone of any age group, however the language confirms that this magazine is primarily for young people.
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